January 16, 2007
Guess who’s wheeling out the chic side of Samsonite?
Designer Alexander McQueen has just wheeled out his Black Label line of luggage for Samsonite. Pitti, the menswear and accessories trade show held in Florence, was, we are told, “on fire” with the British designer’s latest creations, which finally hit stores next month. Following the lead of Marc Newson (whose new limited edition works go on exhibition at Gagosian in New York, January 25), McQueen has helped steer the luggage giant’s image away from middle-America and transform it into a hipster travel brand. His fresh line includes a sleek white wheelie-case that seems to evoke the ribcage of a runway-ready model, in addition to an even edgier number in black crocodile. True to McQueen’s signature wit, the video installation that accompanied the show was entitled Under my SkiN.